How to Sell a Business Lesson #4: How to find a needle in a haystack?
Having established that the odds are not great; that the potential buyer that knocks on a seller’s door is the most strategic acquirer for the business (Lesson #1). And that in any event, getting in the ring with a large corporate, without a clear strategy and some input is not optimal (Lesson #2). The question then becomes, if there are many more sellers than buyers in the Australian market in the next decade (Lesson #3), how do you find genuine strategic interest?