How to Sell a Business Lesson #3: How big is the market for my business?
We established in lesson #2 that if a business is approached by a potential buyer (Gorilla) that the interest must be qualified and handled efficiently leading to an early indicative offer in writing, based upon the provision of adequate but limited information. We also determined that such a buyer, having knocked on your door is likely to have knocked on quite a few other doors, and is probably running a broader process.